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IN SEARCH OF THE OBVIOUS : THE ANTIDOTE FOR TODAY'S MARKETING MESS BY JACK TROUT (HARDCOVER)
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- Advertisers are criticized as people who look for the creative andedgy, not the obvious. They will not be happy
- Marketing people are criticized for getting hopelessly entangled in corporate egos and complicated projects. They will not be happy
- Research people are criticized for generating more confusion than clarity. They will not be happy
- Some big companies are criticized for their ill-fated marketing programs or lack of proper strategy. They will not be happy
- Wall Street is criticized for putting too much emphasis on unnecesary growth that can be destructive to a brand. They will ignore this criticism and continue trying to make as much money as they can
- This book is not written to make people happy but to explain to marketers what their real problem is. Only then will they begin to look for the obvious solutions that will separate their products from their competitors – in a way that is equally obvious to customers. All this comes with no jargon, no numbers, no complexity and a great deal of common sense.
- Shipping Time:- Our orders are shipped within 24 Hours.
- Delivery Time:- 2-5 Days (Anywhere in India), 7-10 Days for remote location
- Shipping Partner:- Bluedart, Amazon Shipping, Ekart Logistics, Delhivery & India Post.
- Replacement:- Damaged During Transit, Missing Parts Or Item Mismatch.
- Return:- Item mismatch or parts missing etc.
- No return/Replacement will apply if the Product has been subject to misuse, static discharge, neglect, accident, modification, or has been soldered or altered in any way.
- We accept no responsibility for improper installation of our products. Electrical polarity must be properly observed in hooking up electrical components.